10 Selling Strategies
Below you will find a list of 10 Selling Strategies, which build on key ways we have seen clients improve their businesses. While this list is not exhaustive, it is a great starting point for all sellers – especially sellers who want to protect themselves from unfair feedback.
1. Include item details in four places
All listings should include all relevant item details in four places:
- Item specifics
- Item description
- Item title
All information should be included in these four places. This includes but is not limited to item condition, dimensions, flaws, and functionality.
2. Communicate with buyers
Preemptively and positively reach out to buyers. To make this process easier, we have partnered with 3Dsellers to streamline messaging functionality. Simply use code "feedbackfixer" and sign up with this link to receive 50% off for your first three months. Sellers should send the buyer messages at each of the following stages:
- As soon as the buyer purchases an item
- Once the item has been shipped
- After the item is delivered to the buyer
- If the buyer leaves a feedback that is unsatisfactory
Please note that the onus of messaging the buyer lies on the seller; therefore, failure to message a buyer is not a valid argument for feedback removal.
3. Highlight all item flaws
If an item is broken, damaged, stained, cut, torn, old, used, or has any other attributes a buyer may perceive as a 'flaw,' highlight these attributes throughout the listing. Specifically, ensure these attributes are highlighted in the four areas mentioned in Selling Strategy Number One.
4. Avoid overarching statements
Sellers should refrain from using overarching language such as "good used condition" or "like new." Phrases like this put a listing at risk due to subjective misinterpretation. In short, do not provide evaluative descriptions of items. All claims should have supporting evidence such as a certification (e.g., a baseball card given a PSA 10).
5. Add a 'caveat statement' to every listing
All listings, especially those for used items (e.g., second-hand clothing) should include at least one sentence that addresses possible flaws. For instance, a clothing seller might include a sentence stating, "This is a used item and may have stains, rips, tears, holes, wear, marks, scents, thinned regions, or other signs of being previously used."
6. Ensure items are scanned in at the post office
While it can take a little extra time, sellers are encouraged to have their selected postal service 'scan in' items to confirm receipt. This small task protects sellers. If the post office fails to scan in an item, and the buyer is upset because they never receive the item, the seller is at fault and has no way to prove that they actually shipped the item in question.
7. Explain how an item will be packaged
Buyers are sometimes surprised by the method their seller uses to ship. If a seller intends to ship an item in a bubble mailer, they should explain this in the listing. For instance, a seller could write something such as, "This item will be shipped via USPS inside of a bubble mailer. There will be no additional packaging (e.g., paper, plastic, boxes) used for this item."
8. Offer free returns for at least 30 days
Sellers are still encouraged to offer free returns to ensure that their buyers have the best chance of having a positive experience. Doing this will show future buyers that a seller stands behind their items and will allow current customers to rest assured that their items will arrive as described.
9. Provide universally accepted dimensions
Subjective item sizing such as "large," "medium," and "small" such not be used without further explanation. Sellers should provide specific, accepted dimensions for their buyers. For example, as opposed to advertising a "really large blanket," a seller should advertise a "90 inch by 80 inch by 1/8 inch blanket." Please note that these dimensions should be listed in the four areas outlined in Selling Strategy Number One.
10. Find ways to scale your business
Tools and strategies to improve your business exist in many forms (e.g., these Selling Strategies, 3Dsellers). Talk with fellow sellers and learn how they have been able to scale their businesses. There are always ways to further minimize costs and maximize revenues, and optimizing for the profitability equation is an asymptote all sellers should aim to reach.